The project began with the creation of the general packaging for The Bearded Brewer’s coffee blends. I explored multiple design concepts before finalising one that received resounding approval from stakeholders and clients. The chosen design featured a grid layout that served as "windows" into the story and process behind each coffee blend, emphasising the brand's transparency and dedication to quality. This layout allowed for consistency across all products while giving flexibility for each blend to tell its own unique story.

To differentiate the various coffee blends, I developed a system of colour palettes—green for the Easter Blend, red for Roast for Miles, brown for the Frosty Blend, and yellow for the Single Origin blend. This ensured that each coffee stood out on the shelf while remaining cohesive under The Bearded Brewer's brand.

For the seasonal blends, I iterated on this core design, maintaining the grid structure but adding a distinctive twist to highlight the unique features of each seasonal offering. The Custard Cream Blend, for instance, featured nostalgic visual cues aimed at appealing to older customers, aligning with the intended target market while still retaining the overall brand identity.