The design process began with extensive research into the psychology of media consumption, focusing on how the mind is naturally drawn to sexual imagery and the word "sex." With this in mind, I created a series of three posters that functioned as a triptych, each serving its own distinct purpose while working together as a cohesive whole.

The first poster featured an illustration inspired by a notorious advertisement, with a large 'X' marked over the figure’s face, symbolising the rejection of objectification. The layout guided the viewer's eye from the bold headline "Selling Sex" down to the 'X' and interactive QR code, encouraging further engagement.

The second poster took an educational approach, featuring a centred grid of contrasting silhouettes and collages. This layout aimed to inform viewers about the wider issue of objectification, driving them to the website for more information. The third poster echoed the design of the first, but functioned as a museum directory. A pointing finger replaced the call to action, directing visitors around the exhibition space.

The brochure design continued this visual language, utilising a simple two-column grid. The prominent 'X' illustration was also incorporated into headings, extending the exhibition's branding. As a tangible piece, the brochure was designed to be taken home, spreading awareness to the audience's extended networks and offering actionable steps for challenging sexist media.

The website, optimised for mobile, reinforced the exhibition's mission. It guided users through educational content and a “Get Involved” section, where they could take action, such as visiting the museum or sharing testimonials.